Advertiser FAQs

Advertiser FAQ Sections


Getting Started


How do I advertise on Airliners.net?

To purchase a Banner ad or Skyscraper ad on Airliners.net, simply select the Ad Zone you would like to purchase and click “Buy Ad.” After creating your ad, the site will walk you through the steps to creating your account and completing your purchase.
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What are my payment options?

Airliners.net accepts payments through Credit Card or PayPal. Wire transfer is also available for larger amounts.
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When will my ad start running?

Your ad will start running at 12:00 AM EST on the scheduled date of the ad.
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Why can’t I see my ad?

If you do not see your ad, it may have been denied by the site administrator for a lack of relevance to Airliners.net. You would have received an email if this occurred.

If your ad was not denied, be sure to check the start date on your ad as it may be scheduled to run on a future date.
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Which zone should I advertise on?

The Homepage is the best option for advertisers that want their ad displayed on every initial visit to Airliners.net. As this zone is on the homepage, advertisers can expect significant exposure to both first time visitors and experienced users alike.

The Sitewide Skyscraper Ad is the best option for advertisers that are interested in targeting the site's more avid users. As the Skyscraper appears on the various pages within the site, it is exposed to a very relevant and enthusiastic audience.

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What information will I receive about the performance of my ad?

By logging into your account, you will have access to detailed statistics and charts about the number of clicks your ad receives each day.
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Time Based Ads


How do Time Based Ads work?

Time Based Ads allow you to select the number of days you would like your ad to run. These ads are priced per day and will run for the duration you purchase on either the Homepage or Sitewide Skyscraper.
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How many clicks will my Time Based Ad receive?

The exact number of clicks that a your ad will receive is unknown. However, based on the performance of prior ads on the site, an estimate can be made. The More Info page for each zone provides an estimate of the average clicks per week for each ad (Avg Clicks / Week / Ad). Note that some ads get more clicks than others.
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How is the average Clicks/Ad/Week calculated?

This figure is calculated by dividing the average total clicks per week by the average number of ads per block.
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Auto Renew


What happens if the price of the ad changes after it has been purchased?

When your ad has been set to auto-renew, it will only renew if the price remains the same. If a price changes, an email will be sent out giving you the option to accept the renewal at the new rate, or cancel the ad completely.
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How do I know when an ad has renewed?

Each time your ad auto-renews, an email is sent by our system to confirm the purchase. All new ads will also show in the "Manage Campaigns" section of your advertiser account.
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When will my ad Auto-Renew?

Your ad will Auto-Renew once each day at a set time (2:00 AM PST). This means that your ad will not necessarily Auto-Renew the moment it expires.
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How does Auto Renew work?

When an advertiser selects Auto Renew for an ad, it will be renewed two days before it expires. Auto Renew is only available to customers that wish to pay with a credit card.
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How do I switch off Auto Renew?

Log into your and click account and click on the "Manage Your Campaigns" link. Next, click "Edit Ad" and select the "Auto Renew No" feature. Finally, make sure you hit "Save" to prevent the ad from renewing.
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Advertiser Charts


What are Advertiser Charts?

Advertiser charts allow you to visually monitor your ad campaign performance with a variety of chart options. Your statistics can be plotted as bar, area, line, or curved line charts with different color references for easy to read data. Advertisers can monitor individual ads, combinations of ads, or entire campaigns at a time. This allows advertisers to track charts over any date range and to compare their performance against each other.
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Where can I find my Advertiser Charts?

A link to your charts can be found from a few different locations. In the top navigation bar, there is a drop down under “My Account” for “Advertiser.” Here you will find a submenu with “Charts and Graphs.” Alternatively, there is a basic chart shown on your summary page with a link underneath for “More Charts.” You can also find this link in your Quick Links section on the same page.
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What kind of data is available?

You can view either the number of counted clicks in an ad or campaign or the effective cost per click of an ad or campaign. The effective cost per click will only vary on ads that are purchased on a time basis as our Targeted CPC ads always have a fixed price.
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How many ads can I chart at once?

Theoretically, you can chart as many as you would like, however, we recommend that you only chart a couple at a time. Load times can be considerably slower when you choose to chart more than 10-15 ads at a time and visually, it can become somewhat confusing. In addition, with that many campaigns shown at once, there may be great variances in the data that can cause the chart to skew visually in a certain way.
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What is the most effective way to chart my data?

The type of chart you use is really a matter of personal preference. However, some charts are better suited to show different data than others. For example, line charts are great for displaying an ad’s performance over time and visually conveys a trend upward or downward. Bar charts, however, are much more effective at comparing datasets side by side. We recommend that you play with the chart settings to find the right visual layout that works best for your needs.
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What is the difference between Stacked and Clustered Charts?

In a nutshell, clustered charts are shown next to each other to better compare the individual performance of each ad. For instance, if you cluster bar line charts, you can watch ads trend upward or downward and note the exact points they may cross in their performance.

Stacked charts allow you to display ads on top of each other. Each ad has a marker at its point of placement in the total. This is the preferred format when trying to decipher a particular ad’s percentage of traffic as a whole.

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Receipts


Where can I find my ad receipt?

We will automatically email you a receipt whenever you purchase an ad. You can also access your receipt by going to the My Account tab, scrolling to Advertiser, and selecting “Receipt” or by clicking on “Get A Receipt” under the Quick Links header on your Account Summary page.
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What are the different ways I can search for a particular receipt?

You can search for a receipt by the ad’s created date, start date, or end date. You can also search by date range as well.
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What information does my receipt provide?

Your receipt provides the Date of Purchase, Payment Method, Invoice Number, Ad Link ID, Ad Start and End date, Purchase Price, and Cart total.
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How do I print receipts?

You can print receipts by clicking on the “Print Receipt” link at the top right of the receipt page.
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Reports


What are Reports?

This feature allows you to export data for your ads into Microsoft Excel. You can run and export data for both expired and running ads.
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Where can I find my reports?

You can either find your reports by going to the My Account tab, scrolling to Advertiser, and selecting the “Reports” link or by clicking “Get my Reports” under the Quick Links header on your Account Summary page.
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What should I do if I want a different report format?

If you want the data in a different format, please send us an email and we will work to provide you the data in the format you would like.
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